Many Texas businesses used an assumed name or alias, also known as “doing business as” or DBA. For example, let’s say that a woman named Rebecca Franklin decides to open a bakery. She elects to run her business as a sole proprietorship, meaning she does not create a separate legal entity to run her business.
By default, Texas law assumes that Rebecca does business under her name, i.e., “Rebecca Franklin.” Since she may instead wish to have a brand name that sounds more professional, Rebecca files a DBA to use the alias “Rebecca’s Bakery” as an alias for the business. Keep in mind that Rebecca is still a sole proprietor. The DBA name is simply an alias tied to that sole proprietorship.
Texas does not restrict assumed names to sole proprietors, however. Any person or legal entity conducting business in the state may use a DBA. But certain procedures must be followed. The experienced Texas start-ups and financial lawyers at Structure Law Group can advise you on the best legal practices for naming your business and ensuring your startup is branded correctly to compete in the market.
Business Lawyers Blog










